Michael Stebel's Blog

A Definition for Strategy

I was recently asked by a visitor to my Squidoo Lens for a definition of the term "strategy".  Liking, as I do, short, clear and powerful language, here's a one-liner from the seminal work entitled "Strategy", by Montgomery and Porter and published by the Harvard Business Review:

"Strategy is a deliberate search for a plan of action that will develop a business's competitive advantage and compound it."

Welcome

Welcome!

It's finally time for me to get my blog going.  So, here goes...

In this blog, I'll be discussing and commenting on issues relating to marketing strategy, tech marketing, professional services marketing, green marketing and, well, whatever areas of interest and springboards that may arise.

In my next post, I'll be sharing with you a new way to view the internet: as a LIFEFORM!

See you.